Client: James P Grant School of Public Health
Roles: branding, layout
As one of the world’s premiere schools of public health, the James P Grant School of Public Health (JPGSPH) needed to reflect this visually in their branding. The logo symbol communicates freshness, health and vibrancy, and the leaf motif reflects ‘healthy growth’ which is a primary goal of public health. The three-fold shape hints at the three core strengths of JPGSPH (education, research, leadership) as well as the three institutional partners. The modern, fresh look of the symbol is tempered by the classical typeface to communicate both modernity and academic tradition.